The Switzerland Inn is on the verge of a significant transition. Having long preserved the inn’s unique charm and appeal, the Jensen family is selling this iconic property to MMI Hotel Group, led by President Micajah Sturdivant.
The inn has a storied past and is the only privately owned commercial business with direct access to the Blue Ridge Parkway.
This strategic location has allowed the Switzerland Inn to attract a significant portion of the over 15 million annual parkway visitors.
Sturdivant, bringing his small-town family roots to the table, emphasizes a deep commitment to preserving the inn’s rich legacy.
“We want to support what the Jensens have done in the past,” said Sturdivant, recognizing the inn’s role as a “living room” for the community.
Sturdivant’s vision for the inn involves a gradual and respectful evolution, aiming to preserve its strong bond with the community.
“We appreciate all the love the Jensens have poured into the property and want to carry that forward,” he said. In line with this, Sturdivant plans to retain the existing staff and vendors. The third generation of Jensens, Jordan and Nathan Gowan, will continue to work and live at the inn.
“We look forward to getting to know our new neighbors and proving that we respect the team, the community, and everyone as guests,” he adds.
The Switzerland Inn, with its panoramic views and deep historical roots, is set to continue as a beacon of hospitality and charm under its new guardianship, welcoming both familiar faces and new visitors to experience its enduring allure.