Wunderfy opens in downtown Spruce Pine
SPRUCE PINE – A new marketing and brand growth agency now calls Spruce Pine home.
Wunderfy, a company that specializes in brand creation and fanbase development, is ready to help local businesses by creating unique marketing strategies and digital assets.
Wunderfy owner Robert Storch previously lived in New Jersey before moving to Florida, where he ran Wunderfy for about four years. Storch has a Master of Business Administration degree in International Marketing and enjoys marketing and helping others.
Storch started operating Wunderfy out of an office in downtown Spruce Pine on Locust Street next to El Ranchero earlier this year.
Since he opened in Spruce Pine, Storch said he is committed to ingraining himself into the community by participating in Mitchell County Chamber of Commerce events, Spruce Pine Main Street meetings and career fairs at local schools.
“It’s a family atmosphere here,” Storch said. “In Florida, people could be rude, but here, everybody is so nice. We try to help out and give back when we can.”
Storch said he invites any potential clients to visit his office at 205 Locust Ave., enjoy a cup of coffee or tea and talk about their goals and visions for their business. From there, he said, he can begin to develop an individualized strategy.
“You need a footprint,” Storch said. “A lot of these older businesses don’t have footprints. For people new to the area, some of those businesses can get lost.”
Wunderfy offers branding and logo design, social media help, website and landing page design, search engine optimization, content marketing and creative design.
“We know internet marketing is not something widely used here,” Storch said. “We try to help people understand social media and websites can make the difference between being a real business and being a business that people are cautious toward.
“In this day and age, everybody goes online and checks to see if you’re real. Stores have friendly and helpful people, but you often can’t find them online.”
Storch said in his commitment to becoming part of the community, he has volunteered to work with Bakersville Fire Department and is hoping to help the Bakersville Improvement Group.
“We’re trying to let people know that we’re here to give back and not just take,” he said.
Storch added each client’s needs and goals are different. He said he always asks plenty of thought-provoking questions to potential clients to understand their needs better and identify ways he can help them.
“I think there is an untapped market,” Storch said. “A lot of companies just want money and don’t want to ask the hard questions. We believe in the old-fashioned way of making relationships and then continuing them.”
Storch works with Tabatha Dickson, who creates graphics for clients.