• Inza Slayton creates a Valentine’s Day arrangement of roses, tulips and daisies Monday at Spruce Pine Florist on Locust Street.
    Inza Slayton creates a Valentine’s Day arrangement of roses, tulips and daisies Monday at Spruce Pine Florist on Locust Street.

VALENTINE’$ DAY 2017

Spending to top $18 billion

Area businesses are certainly feeling the love this Valentine’s Day.

A survey by the National Retail Federation projects people will spend a total of $18.2 billion on Valentine’s Day this year, more than $4 billion on jewelry and another $2 billion on flowers. 

Charlie Medford, co-owner of Spruce Pine Florist with his wife, Stephanie, was getting ready around 2 p.m. Monday to begin delivering flowers.

“It feels like I’m taking these everywhere on the planet,” he said. “On this delivery alone I go across four counties.”

Although this year’s estimate is down from the $19.7 billion consumers spent in 2016 according to the NRF survey, Stephanie Medford said she’s busier this year than she has been either of the past two years.

“One year snow slowed us down and the past two years Valentine’s Day fell on the weekend,” she said. “It’s always busier when it falls on a weekday because people really like getting flowers while they’re at work.”

Medford estimates her shop will make between 150 and 200 deliveries this Valentine’s Day, included what she called Wednesday’s “I forgot it was Valentine’s Day” orders.

“It’s hard, that’s for sure,” she said. “But it really is fun.”

The MItchell News

Mailing Address: PO Box 339 
Spruce Pine, NC 28777 
Phone: 828-765-7169
Fax: 828-765-1616