Owner reveals plans for Spruce Pine brewery
SPRUCE PINE – Thanks to Thiago Ferreira, downtown Spruce Pine will soon once again have a brewery.
Ferreira, a 38-year-old who came to the United States from Brazil as a child, needed less than a year in Mitchell County to make his goal of opening a brewery a reality. He previously lived in Florida and had a friend who lived in Mitchell County, and after coming to visit that friend, decided the area was for him.
“I was looking for a place that was calm and quiet,” he said.
Ferreira and his business partner, Nereu Silva, who is a chemical engineer, had often discussed what it would be like to open a brewery because of their popularity in Brazil.
“We always liked the craft beer market,” Ferreira said. “We used to brew a lot of beer at home as everyone else starts. About three years ago, we decided we should open a brewery, but we didn’t know where.”
Ferreira has been in Mitchell County for about eight months and said his business vision became more evident when he arrived.
“We started studying and making a business plan,” Ferreira said. “Thankfully, everything became clearer once we came to Spruce Pine.”
Ferreira’s brewery, which he plans to call BierDock, be inside the old Not Bob’s Antique building on Locust Street. Ferreira plans to begin renovating the building soon and hopes to give it an “industrial and modern” feel.
Ferreira said in addition to the open bar area for serving beer he plans to integrate dining options eventually. BierDock will also be the lone downtown microbrewery and the first since The Pizza Shop and Dry County Brewing Company on Oak Avenue, which closed in late 2017.
“We wanted to be downtown,” Ferreira said. “We wanted to be close to all the places.”
Renovations and preparations to the building should begin soon with plans to open the brewery in December or January.
“We want to be open as soon as possible,” Ferreira said. “I believe we will have a lot of locals coming in.”
In addition to serving locals, Ferreira also hopes his brewery will become a destination for beer enthusiasts. The Brewers Association estimates about 70 percent of patrons who frequent breweries are willing to travel up to an hour and a half to try new breweries. With brewery-heavy destinations like Asheville, Boone and Blowing Rock nearby, Ferreira believes some of those customers will want to travel to Spruce Pine.
“Spruce Pine is kind of in the middle of the route where you have a lot of breweries,” he said. “People want to find new places and taste new beers. We are excited because we’re in the middle of a place with some nice breweries.”
Ferreira said the four-lane expansion of Highway 19E from Burnsville to Spruce Pine as well as the soon-to-come Pinebridge Inn should also help his business in the future.
BierDock will feature many local ingredients and a master beer consultant named Dante Pelo, an award-winning brewer who owns a brewery in Brazil. Customers will be able to watch the brewing process take place inside easily-viewed enclosures.
“We will have top-of-the-line equipment and methods,” Ferreira said. “The idea is to make a model brewery where people can also come in and look at the process.”