‘Marketing to Mindsets’ focus of Chamber’s tourism week luncheon
SPRUCE PINE – Learning about the state’s new marketing concept and how businesses can apply those practices was the topic of the 2018 National Tourism Week luncheon this past week at the Cross Street Commerce Center.
Visit NC Director of Tourism and Marketing Mark Shore was keynote speaker at the luncheon and spoke about the impact of tourism statewide, how tourism affects other business sectors and mindset marketing.
“Mindset marketing moves away from demographic target markets such as people based on age, gender and income,” Shore said. “Mindset marketing targets people who are looking for travel and the positive emotional state they gain from the travel experience.”
Shore said people who visit North Carolina are more than 84 percent likely to return and marketing is shifting to those who have never visited the state.
Mitchell County Chamber of Commerce Executive Director Patti Jensen said tourism in 2016 was a $23 million industry in Mitchell County that affected almost every business.
“Our focus is on promoting our entire county,” she said. “From the top of Roan Mountain to the views of Little Switzerland and from the banks of the Toe River in Spruce Pine to the raging whitewater of the Nolichucky. Tourism isn’t just gem mines and hotels, it’s gas stations, plumbers, retail, artists, historic sites and more.”